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 The Speedee Oil Change & Tune-Up story begins in December 1980 when the first Speedee Oil Change & Tune-Up location was opened in Metairie, Louisiana, a suburb of New Orleans. At that time, the number of Automotive Service Centers was declining as more and more "corner gas stations" went the way of self-serve mini-marts. Speedee Oil Change & Tune-Up's goal was to answer the increasing need for oil change services during a decline in service locations.
For the next two years the Speedee Oil Change & Tune-Up franchise opportunity concept was refined and developed by its founders, Gary Copp and Kevin Bennett. In 1982, more services were added and the Company became SpeeDee Oil Change & Tune-Up. Shortly thereafter, they began offering franchises.
 At Speedee Oil Change & Tune-Up, your training starts long before you open the doors of your service center and continues through the life of your franchise. The Speedee Oil Change & Tune-Up initial training program is designed to give you the tools and knowledge to enable you to get off to the right start. We realize that your growth as a Franchisee within the Speedee Oil Change & Tune-Up system will only be enhanced by the value and quality of the training you receive, both initially and as part of our ongoing support. The Speedee Oil Change & Tune-Up training for new Franchise operators lasts up to two weeks and consists of a combination of classroom sessions at our Corporate and/or Regional Headquarters, interspersed with 'in center' practical training in a nearby service center.
A wide range of topics, which are included in the Daily Operations Manual, are covered during training. Those topics include:
- The Speedee Oil Change & Tune-Up System
- Inventory and Stock Replenishment
- Employee Management
- Daily Operations and Office Procedures
- Financial Management
- Safety and Environmental Procedures
- Operation of the computerized 'Point of Sale' system.
One of the most important benefits you will enjoy as a Speedee Oil Change & Tune-Up Franchisee is a multi-faceted advertising and marketing support program. Each element of the program is designed to help generate the maximum 'top of mind' awareness, with the goal of increasing the number of cars coming into the location and creating a greater sales response from every customer.
 Aggressive marketing will give your Speedee Oil Change & Tune-Up center added momentum. That's why we provide you with just the right marketing tools and show you how to use them effectively. The Director of Marketing and Advertising has developed a series of programs, which form a system to help each Franchisee identify and target their local customers, utilizing many marketing and advertising tactics.
The SpeeDee Corporate Marketing and Advertising Department develops marketing programs that are tailored to work effectively for you to develop the growth of your SpeeDee Oil Change & Tune-Up Service Center. Some examples of these programs include:
- Radio and Television Advertisements
- Newspaper Ads/Discount Coupon Ads
- In-Store Signage
- Exterior Promotion Banners
- Commercial or Fleet Development Programs
- Advertising Budgets
- National and Regional Customer Research
- Customer Mystery Shop Program
- Maintaining and Updating the SpeeDee website
- Local Store Marketing to create referrals from other businesses in the area
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 Learn - 'How Much Can I Make?' |
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